Frequently mistaken About SEO Circulating Among Beginners

Often I smiled to myself when reading the comments Sellers beginners about SEO (Search Engine Optimization). Not to say that I have great or SEO expert, but indeed I've been quite a long time studying the development and changes in #SEO, and many are not in accordance with some of the myths that circulate among SEO experts.
There is a unique quote I've ever read on the internet, written like this:

Be careful with those who had no knowledge of a misnomer, it is even more dangerous than a folly

In the world of online marketing (SEO in particular), it is often the case. For example, a company spends a lot of time to optimize their own website, but it turns out they do it the wrong way. Or someone in the online marketing industry makes a false statement about SEO so that makes his company to look incompetent. In fact, many false myths about SEO.

The beginners are often blamed change Algorithm Search Engine (Google) which is updated regularly. Even some people have mentioned that the Google search engine algorithm update is just a trick Google only parties that satisfy the advertisers on Google Adwords. Actually blogs already warned webmasters webmaster tools that optimize their website with appropriately. One is a warning / ban on the practice of buying and selling links to others to get Page Rank (PR),

Here is some false myths about SEO:

1. Get Ranked # 1 in Google is The Most Important

It's a good position in the search engines will greatly help to increase traffic because the number of clicks to our website will be bigger, but that does not mean it is the most important thing in online marketing. And the actual position in the search engines is not always a guarantee clicks to your website will always be good, but it could be a good start for your marketing campaign #online.

Today Google regularly update their search engine algorithms that affect their search results. Website / blog that has relevant content, with user-friendly listings in the search engines usually performs better. Theoretically website that ranks # 3 or # 4 in Google search results can only get more clicks than websites that are in position # 1.

2. All the Webmaster and IT People Can Do SEO

Now this kind of thinking we often find the business owners who want to optimize their website in search engines. The fact that not all webmaster or IT person at the office / company you know about SEO.

Suppose you hire a web designer or a webmaster to make your business website. Maybe they can do a few things related to the optimization of your website, for example, make arrangements XML Site Map, redirects, and create robots.txt to your website, but they do not necessarily know to optimize your website in search engines. Just as recourse to an electrician to fix your computer is damaged.

3. SEO Website Just Do Once Only

Honestly, I read a couple of times a SEOers Facebook status saying that they have completed the optimization (SEO) of their website and was quite satisfied with the results achieved. In my opinion, SEO is not a job that is the end point, because your competitors are also doing the same, continually optimize their website.

In addition, Google also constantly update its search results, so that their results can change from time to time. SEO is a process that runs continuously and requires an investment of time and effort on a periodic basis.

4. SEO and Social Media Has Nothing to Do COMPLETELY

Apparently quite a lot of SEO experts who believe that social media has nothing to do at all with SEO. In fact, search engines provide a special assessment on the page that has an element of authority in social media. This is why then there is the term Social Search, as social media and SEO are closely related.

Example that we can see is the effort made by the Google in Google+ developing social media and Google Authorship. Relevant content and comes from a trusted source (writer who has authority) will greatly affect the results of a Google search, and content shared on social media a lot more believable. So, they have (SEO and Social Media) is something that can not be separated.

5. The More Backlinks Will The Good

Google continues to update their algorithm, even some of these changes make a lot of website SEO players 'sprawl' even disappear from the Google search page. After all the changes made by Google in their algorithm, inbound links (backlinks) remains one of the determinants of the ranking of a website in search engine Google. However, if you only focus on link building then it is like digging a 'grave' for your own website. Links to the website you are able to grow rapidly, but not necessarily with good quality.

Invest your time and money to build more quality content. It will help the success of a website / blog for a long term, for example by making an interesting article on your business blog, or invite guest writers, and more. But it is not enough just to write articles, we also have to have a goal in each article are built.

6. The H1 tag is the Key to Successful SEO

This myth is quite ancient in fact. SEOers many people believe that the key to success in SEO is the H1 tag (the title). The structure of the content in the pages of our website has become one of the most important factors for success in the Google SERP, and the audience too, of course. At one point H1 is very important, but the search engines are always learning and make adjustments necessary.

SEO experts type of relic usually too focused on H1, and often impose enter keywords into H1 so impressed SPAM. Now this practice as it was not very effective (although still affect SEO H1), the more important is the information in the pages of our website relevant to the topics discussed.

7. The More Google index, the better

Until now there are many who believe that a large index on Google's website is a sign that we are getting quality websites. I think this is a mistaken understanding enough. Some bloggers use tags much for one page article on their website, in the hope of all the tags that will be indexed and generate greater traffic.

The problem is, sometimes we put a lot of keywords for tags without regard to the relevance of the keywords in the content or topics covered. Indeed, the index of the website will increase rapidly due to the use of tags that a lot of this. But then when the search engine Google found that the tags are not related to the content, it is likely that the index will be removed or even the content pages will get into trouble in the SERP. It's not a sure thing, but I better avoid it, than to take the risk.

8. SEO Is A Mysterious Art and Uncertain

Ok, I agree that the position of a web page in Google SERP mutable and can be changed at any time. However, there is a tendency that is always the case, and certainly, Google SERP always strive to provide the most relevant results for their users. And Google's search results are always getting better from day to day, they display web pages that contain content that is most relevant and useful to users. What does it mean? SEO it was not mysterious, it is uncertain but there are trends.

If you or your company in collaboration with a person / company SEO services to optimize your business website, you should get involved. Your input is important for the SEO services company, since SEO is not just a series of optimization measures that can be applied to any niche. It's important for them to understand about your business, understand competitors, to find strategies that can increase conversions for your business continuously.

The conclusion of this article, the experience of being in the audience for your business website is something that is very important for your SEO campaign. The better the experience of visitors to your website (relating to the relevance of the content and its benefits for the reader) then SEO your website will also be good. Good luck with your SEO!