While rich snipets, means more emphasis detailed and clear, In some of the data in the document, (articles, images, videos, etc.) So understood further, Both by people and search engines. Rich snipets own, There are shown in the search results of search engines such review, rating, and other events. There also are not depending on the policy of each search engine.
Discussion About Rich snipets
Emphasis Format Data, Get Known As Rich snipets
There are several kinds of formatting in the suppression of data, however there are several types of formats accepted by google, including:
Microdata, divided into 2 types:
Type of data-vocabulary.org
Type of schema.org
microformats
RDFa
Regarding the three formats above, you can find out more about the article "The difference in Html Format Rich snipets"
Rich snipets Data Supported Content On Google
The supported content to be displayed as rich snipets in the google search results are:
Reviews or Review, usually there is a rating on the review.
Marking methods Content In Data To Detected As Rich snipets.
There are two methods of tagging content (further elaboration support please go to google webmasters)
HTML Markup
Data Highlighter (while only support webmaster english version, read the announcement here), see video below
That's some in-depth discussion about the rich snipets.
However there is one thing you should know, that google did not make the rich snipets as a material consideration in the calculation of the search result rankings, in the sense of a big influence in SEO. Still, useful for webmasters, especially as an addition to the potential clicks on search results thereby enabling an increase in traffic on your website or blog.